These days, we hear the term SEO a lot. So what is SEO? Well, it stands for Search Engine Optimization. In other words, what can you do to be noticed by the leading search engines such as Google, Bing, Yahoo, etc. and be in the top of their published results. Once a user performs a search, they rarely go beyond the 3rd or 4th page seeking the information they need even if there are a thousand pages that are part of the search result. So, everybody wants to be listed on those 3-4 pages and if possible the first page because that is where the most hits happen. SEO is the process of understanding and gaming the system. Below are a few videos which will hopefully help explain the term and its implications better.
A blog combined with twitter & tumblr can be a great marketing resource for a small business. Once you create create compelling content, these services can help you get great visibility. I have heard & read a lot about the power of Wordpress, Blogger, etc. They are all good, no doubt, but from a pure beginners perspective where the goal is just to publish a customized blog in the simplest possible way, I have found that Weebly (www.weebly.com) is one of the best in its simplicity. Once I had my content organized, I was able to put together a website of 6 pages in 2-3 hrs. It is very intuitive, easy to understand and wholly drag & drop. Creating a blog is even simpler, as the template is pretty ready made and you just to start writing. Adding videos & pictures is a breeze as well. If you do need help in any aspects of your business or online marketing, feel free to email me firstname.lastname@example.org or call me at 443-422-3463.
*I have no referral dealings with Weebly.com. I just like the application.
Here is a great resource for creating a blog. Hope it helps.
Root cause analysis is always a challenge, especially on a challenging and large project, hence the below article on www.method123.com I found very useful. Below is the entire article.
Managing issues is an important part of project management. Sometimes when you try to resolve a problem, you find that what you thought was a root cause is really a related symptom, not the actual cause of the problem itself. Consider the following example.
Root Cause Analysis
A plant manager walks past the assembly line and notices a puddle of water on the floor. Knowing that the water is a safety hazard, he asks the supervisor to have someone get a mop and clean up the puddle. The plant manager is proud of himself for “fixing” a potential safety problem.
The supervisor, however, is suspicious. He is not sure why the puddle is there. It wasn’t there yesterday. He wonders what caused the puddle to be there today. Therefore, he looks for a root cause by asking ‘why?’ He discovers that the water puddle is caused by a leak in an overhead pipe. He asks ‘why’ again, and discovers that the pipe is leaking because the water pressure is set too high. He asks ‘why?’ again and discovers that the water pressure valve is faulty. He asks ‘why?’ again, and does not get a further answer. The faulty valve is the root cause of the problem. So, the valve is replaced, which solves the symptom of water on the factory floor.
Root cause analysis is a way to identify the ultimate cause of a problem. In the example above, there were many opportunities for solving the wrong problem.
However, these solutions would ultimately be wasteful and would not have solved the problem since they only addressed symptoms – not the problem itself.
Root cause analysis is usually accomplished by asking a series of ‘why’ questions. Just as the example above illustrates, you ask yourself ‘why’ a problem exists. Then you come up with one or more causes. For each of these causes, ask ‘why’ again. If you can answer that question again, then the first answer is probably a symptom brought on by the more fundamental cause. Continue to ask ‘why’ for each answer until you can no longer generate a logical response. This last answer is likely to be a root cause and is what generates the observed symptoms. You may discover more than one root cause through this analysis.
When you have identified the root cause(s), put an action plan in place to solve the problem. The symptoms should go away as well.
Not every problem has a root cause and root cause analysis is not the right problem-solving technique for all problems. But if you think that there is one underlying cause to your problem, root cause analysis may be the technique for you.