These days, we hear the term SEO a lot. So what is SEO? Well, it stands for Search Engine Optimization. In other words, what can you do to be noticed by the leading search engines such as Google, Bing, Yahoo, etc. and be in the top of their published results. Once a user performs a search, they rarely go beyond the 3rd or 4th page seeking the information they need even if there are a thousand pages that are part of the search result. So, everybody wants to be listed on those 3-4 pages and if possible the first page because that is where the most hits happen. SEO is the process of understanding and gaming the system. Below are a few videos which will hopefully help explain the term and its implications better.
A blog combined with twitter & tumblr can be a great marketing resource for a small business. Once you create create compelling content, these services can help you get great visibility. I have heard & read a lot about the power of Wordpress, Blogger, etc. They are all good, no doubt, but from a pure beginners perspective where the goal is just to publish a customized blog in the simplest possible way, I have found that Weebly (www.weebly.com) is one of the best in its simplicity. Once I had my content organized, I was able to put together a website of 6 pages in 2-3 hrs. It is very intuitive, easy to understand and wholly drag & drop. Creating a blog is even simpler, as the template is pretty ready made and you just to start writing. Adding videos & pictures is a breeze as well. If you do need help in any aspects of your business or online marketing, feel free to email me firstname.lastname@example.org or call me at 443-422-3463.
*I have no referral dealings with Weebly.com. I just like the application.