These days, we hear the term SEO a lot. So what is SEO? Well, it stands for Search Engine Optimization. In other words, what can you do to be noticed by the leading search engines such as Google, Bing, Yahoo, etc. and be in the top of their published results. Once a user performs a search, they rarely go beyond the 3rd or 4th page seeking the information they need even if there are a thousand pages that are part of the search result. So, everybody wants to be listed on those 3-4 pages and if possible the first page because that is where the most hits happen. SEO is the process of understanding and gaming the system. Below are a few videos which will hopefully help explain the term and its implications better.
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